The Social Value of Ring and Ride (West Midlands)


The Ring and Ride service provides a dial a ride service for anyone in the West Midlands who finds it difficult or impossible to use conventional public transport and is operated by the Accessible Transport Group (ATG), a registered charity whose vision is delivering accessible mobility for all.

The Ring and Ride service provides just over 850,000 trips per annum to nearly 13,000 active users, the majority of whom are older people. The service is primarily funded by Transport for West Midlands, under a service level agreement, with additional support provided by funds raised by ATG and from passenger fares.

The Study

At the request of ATG, Paul Beecham Associates carried out a study to identify and quantify the social value of the Ring and Ride service and the findings were published in November 2016.

Social value is calculated as the total financial value of all identified benefits accruing to service users and to the wider social and economic community, expressed in financial terms. This is then compared with the cost of provision to produce a benefit cost ratio (BCR).


Together the benefits calculated generate a social value return of £9z44 for every £1 spent on providing the service.

The wide range of benefits generated by the Ring and Ride service are detailed overleaf but in summary:-

  • 55% of the benefits accrue to individual service users as improvements in their quality of life:- increased access to facilities, improvements in independence and wellbeing and reductions in isolation and loneliness.
  • 45% of benefits accrue to the wider community:- to carers and family, to the health sector and social care sector.